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Workshop
Im Workshop zeigt Rechtsanwalt Martin Steiger, wo Recht und Rechtsprechung die Grenzen für Influencer-Werbung in Blogs, auf Instagram und YouTube ziehen. Was gilt als Werbung? Was ist erlaubt? Was muss wie deklariert werden? Die Regeln für Influencer-Werbung werden aufgrund von praktischen Beispielen diskutiert. Die Teilnehmerinnen und Teilnehmer sind eingeladen, eigene Beispiele mitzubringen oder vor dem Swiss Blog Family-Kongress an Martin Steiger zu senden.
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Zur Person
Martin Steiger ist Anwalt und Unternehmer für Recht im digitalen Raum. Als Rechtsanwalt befasst er sich insbesondere mit IT- und Social Media-Recht. Als Unternehmer ist Martin Steiger als Mitgründer unter anderem an der Papiertiger GmbH beteiligt. In seiner Freizeit engagiert er sich bei der Digitalen Gesellschaft sowie bei TEDxZurich.
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